How Water Affects Your Skin and Hair
Most skin and hair problems get blamed on products. Here's what the water is doing before any product gets a chance.
Hair
Shedding. Chlorine strips the lipid layer that keeps the cuticle sealed and the strand anchored. Weaker strands break and shed more.
Frizz. Hard water leaves mineral deposits on the cuticle that lift it and stop it lying flat. Lifted cuticle is frizz.
Color fade. Chlorine is an oxidizer. It does to hair dye roughly what it does to a white T-shirt in a swimming pool, just slower. Fresh color in a chlorinated, hard-water city lasts weeks, not months.
Dandruff and scalp irritation. A chemically dried scalp compensates by over-producing oil, then flakes. Softer, cleaner water calms the cycle.
Skin
Dryness and tightness. That post-shower tight feeling is your skin's oil being removed faster than it can be replaced. Moisturizer is playing catch-up with your showerhead.
Sensitivity and redness. Chlorine and hardness minerals are both irritants. Reactive skin reacts to them.
Breakouts. Mineral film and metals clog pores. Cleaner water means less for your cleanser to fight.
Premature aging. Heavy metals generate free radicals, and free radicals break down collagen. It's gradual, which is exactly why it gets missed.
The common thread
Every one of these gets worse with chlorine, hardness and metals, and every one improves when you remove them. That's the whole case for filtering at the showerhead. PorePlus does it in the last two inches of pipe, with a cartridge you swap every 90 days.
